# App Store ASO: get your first app discovered

> App Store ASO is the work on your listing so it shows up in search and makes people want to download. Title, subtitle, keywords and screenshots matter more than the description. When you have no ad budget, search is how people can find you. The ASO Kit includes my keyword method, listing templates and the skill that translates your listing into 30 languages.

Original page: [App Store ASO: get your first app discovered](https://devoria.fr/en/expertise/app-store-aso)
Author: [Mehdi Azizi](https://devoria.fr/en/mehdi-azizi)
Last reviewed: 2026-10-18

## What you'll learn

### Keywords from your audience

You start from what your audience actually types, without blindly trusting popularity scores.

### Title and subtitle

The two visible fields that count in search, written to be found without becoming unreadable.

### The hidden keyword field

How to fill it without repeating what's already in your title and subtitle.

### Screenshots that show the benefit

Your screenshots show what the app does for people, not just its interface. That's often where they decide.

### One listing per language

If you target several countries, each translated listing makes you visible in more searches.

## Step by step

1. When picking your idea, you check that people search for it on the App Store.
2. While building, you note the words your audience uses to describe their problem.
3. Before submitting, you write the title, subtitle and keywords, and take your screenshots.
4. After launch: you read impressions and downloads in App Store Connect, and adjust.

## Why learn with me

Working on my own apps' listings, I learned a useful detail: Apple Search Ads' popularity score isn't localized. French keywords come out at the bottom, even ones that really matter in France. You only find traps like that by publishing. The kit shows how to read what people type in each country before picking your words.

[TradaZen case study](https://devoria.fr/en/blog/tradazen-case-study-launching-iphone-app): timeline, rejections and launch.

## FAQ

### Is ASO enough to get downloads?

No. It helps your listing get found and convert visits, without guaranteeing any volume.

### How long before I see results?

Usually several weeks: a listing isn't indexed instantly, and the numbers need volume to be readable.

### Should I translate my listing?

It's not required, but each added language makes you visible in more searches. A reviewed translation beats raw machine translation.

### Is the ASO Kit included in the iOS Kit?

Yes, in the last step of the path. On its own, the ASO Kit costs €29.99. The ASO Kit is available. Instant download after payment.

## Free guides

- [TradaZen case study: launching an iPhone app](https://devoria.fr/en/blog/tradazen-case-study-launching-iphone-app)
- [How to Make an App: The 4 Steps to Follow](https://devoria.fr/en/blog/how-to-make-an-app-4-steps)
- [App Store keywords: how to choose them for your app](https://devoria.fr/en/blog/app-store-keywords-how-to-choose)
- [App Store screenshot sizes: every dimension for 2026](https://devoria.fr/en/blog/app-store-screenshot-sizes)

## The kit for this step

[ASO Kit](https://devoria.fr/en/kits/aso): The keyword method, listing templates and the skill that translates your App Store listing into 30 languages. 29,99 €.

[iOS Kit](https://devoria.fr/en/kits/ios): Build your iPhone app with Claude Code: the starter code behind my apps, skills that check its work, and the Apple Review, Screenshots and ASO kits. 129,99 €.