Devoria
App Store Languages by Country: Which Listing Shows Where
By Mehdi Azizi
Published , 11 min
Every App Store country has a default language, sometimes others too. English (U.K.) is the default language in 135 of 175 countries.
For each of its 175 countries and regions, Apple publishes a default language and, often, one or more additional supported languages. English (U.K.) is the default language in 135 of 175 countries, including Poland, Turkey and Belgium. France has French as its default and English (U.K.) as an additional language, and in its French example, Apple writes that a listing's keywords are searchable in every country that supports its language.
This guide gives you Apple's table country by country, then language by language, and what it means for your listing. I publish my iOS apps, including Solys and TradaZen, with listings in dozens of languages. To pick the words themselves, start with App Store keywords: here, we look at where each listing gets read.
Default language, additional languages: what Apple publishes
The App Store Connect help has a reference page, App Store localizations. It lists the accepted listing languages, then a table of 175 countries or regions. For each one, two columns matter: Default language and Additional supported language(s).
A storefront is the App Store of a country or region.
- The default language is the storefront's main language, the one in the Default language column.
- Additional languages are the other listing languages that storefront supports.
Since March 31, 2026, App Store Connect accepts 50 listing languages. Apple's announcement adds 11, mostly for India: Bangla, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Slovenian, Tamil, Telugu and Urdu.
In the tables, I keep Apple's English labels, like English (U.K.) or Spanish (Mexico). Those are the ones you'll find in the App Store Connect help, and they avoid any mix-up between two variants of the same language.
Which listing your customer sees
On the App Store localizations page, Apple lists some factors, without saying the list is complete: the language of the country's App Store, the device's language settings, the languages you've added, and your primary language in App Store Connect. Its example, in the help on localizing app information, starts from an app in English that adds French.
| Customer's situation | Listing shown |
|---|---|
| Device set to French | Your French listing |
| Country that supports French, not English | Your French listing |
| No listing matches their language | The next most relevant listing |
| Other countries | Your primary language |
Apple doesn't say how it picks the "most relevant" listing. On the App Store localizations page, it adds that the language shown can vary depending on the device and system settings. The table tells you which languages a storefront supports, not what each customer will see.
One last rule from the localization help: if you remove a language, the countries that showed it fall back to your primary language.
The App Store languages by country table
Here are the main storefronts, pulled from the code of Apple's page on October 27, 2026. All 175 rows are on Apple's page.
| Storefront | Default language | Additional languages |
|---|---|---|
| United States | English (US) | Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese |
| United Kingdom | English (U.K.) | none |
| Canada | English (Canada) | French (Canada) |
| Australia | English (Australia) | English (U.K.) |
| France | French | English (U.K.) |
| Belgium | English (U.K.) | Dutch, French |
| Switzerland | German | English (U.K.), French, Italian |
| Germany | German | English (U.K.) |
| Italy | Italian | English (U.K.) |
| Spain | Spanish (Spain) | Catalan, English (U.K.) |
| Mexico | Spanish (Mexico) | English (U.K.) |
| Brazil | Portuguese (Brazil) | English (U.K.) |
| Japan | Japanese | English (US) |
| South Korea | Korean | English (U.K.) |
| Mainland China | Simplified Chinese | English (U.K.) |
| Taiwan | Chinese (Traditional) | English (U.K.) |
| India | English (U.K.) | Hindi, Bangla, Tamil, Telugu and 7 others |
| Russia | Russian | English (U.K.), Ukrainian |
| Turkey | English (U.K.) | Turkish |
| Poland | English (U.K.) | Polish |
| Saudi Arabia | English (U.K.) | Arabic |
Four facts stand out from the table.
- The United States supports ten listing languages. A listing in French, Korean or Spanish (Mexico) is supported there too.
- The United Kingdom has no additional language. Some ASO tool blogs, including AppTweak's, write based on their tests that it also reads English (Australia). Apple's table lists none.
- Japan supports English (US), not English (U.K.). It's the only country outside the United States where the table lists it.
- English (U.K.) is listed in 172 of 175 storefronts: as the default in 135, as an additional language in 37. It's only missing from the United States, Canada and Japan.
A language isn't enough everywhere: in mainland China, some apps also need an ICP number to be on sale.
The 50 languages and their storefronts
The same table, flipped: for each listing language, the countries where it's the default, then the ones where it's supported as an additional language.
| Apple label | Default in | Additional in |
|---|---|---|
| French | France, Cameroon, Côte d'Ivoire, Gabon | 28 countries, details below |
| French (Canada) | none | Canada |
| English (US) | United States | Japan |
| English (U.K.) | 135 countries | 37 countries |
| English (Australia) | Australia, New Zealand | none |
| English (Canada) | Canada | none |
| Spanish (Spain) | Spain | none |
| Spanish (Mexico) | 16 Latin American countries | Belize, United States, Uruguay |
| Catalan | none | Spain |
| Portuguese (Brazil) | Brazil | United States |
| Portuguese (Portugal) | Portugal | none |
| German | Germany, Austria, Switzerland | Luxembourg |
| Italian | Italy | Switzerland |
| Dutch | Netherlands | Belgium, Suriname |
| Swedish | Sweden | none |
| Danish | none | Denmark |
| Norwegian | none | Norway |
| Finnish | none | Finland |
| Polish | none | Poland |
| Czech | none | Czechia |
| Slovak | none | Slovakia |
| Slovenian | none | Slovenia |
| Hungarian | none | Hungary |
| Romanian | none | Romania |
| Croatian | none | Croatia, Bosnia and Herzegovina, Montenegro, Serbia |
| Greek | none | Greece, Cyprus |
| Turkish | none | Turkey, Cyprus |
| Russian | Russia | Ukraine, United States |
| Ukrainian | none | Ukraine, Russia |
| Arabic | none | 17 countries, details below |
| Hebrew | none | Israel |
| Japanese | Japan | none |
| Korean | South Korea | United States |
| Chinese (Simplified) | Mainland China | Singapore, United States |
| Chinese (Traditional) | Taiwan, Hong Kong, Macao | United States |
| Vietnamese | none | Vietnam, United States |
| Thai | none | Thailand |
| Indonesian | none | Indonesia |
| Malay | none | Malaysia |
| Urdu | none | India, Pakistan |
| Hindi and 9 other languages of India | none | India |
The sections below go through each language family, with the cases to watch.
French
In France, French is the default language, with English (U.K.) as an additional one. French is also the default in Cameroon, Côte d'Ivoire and Gabon. It's supported as an additional language in 28 countries: Algeria, Belgium, Benin, Burkina Faso, Cambodia, Republic of the Congo, Democratic Republic of the Congo, Egypt, United States, Guinea-Bissau, Guyana, Laos, Lebanon, Luxembourg, Madagascar, Mali, Morocco, Mauritius, Mauritania, Niger, Rwanda, Senegal, Seychelles, Switzerland, Chad, Trinidad and Tobago, Tunisia and Vanuatu. So your French listing also counts in the United States. In Canada, it's a different listing: French (Canada), alongside English (Canada).
English
Apple distinguishes four variants of English. English (US) is the default language of the United States and the additional language of Japan. English (U.K.) is the default in 135 countries, including the United Kingdom, Ireland and India. English (Australia) is the default in Australia and New Zealand, which also support English (U.K.). English (Canada) is Canada's. English (US) is listed in only two storefronts, the United States and Japan. Everywhere else, it's English (U.K.) that appears in the table, except in Canada.
Spanish and Catalan
Spanish (Spain) is only listed in Spain, with Catalan and English (U.K.) as additional languages. Spanish (Mexico) is the default in 16 countries: Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, El Salvador and Venezuela. It's supported as an additional language in Belize, Uruguay and the United States. Uruguay has English (U.K.) as its default. Catalan is only listed in Spain: Andorra isn't in the table.
Portuguese
Portuguese (Brazil) is Brazil's default language and an additional language in the United States. Portuguese (Portugal) is only listed in Portugal. In Portugal, the table only supports Portuguese (Portugal) and English (U.K.): a Brazilian listing isn't listed there.
German, Italian, Dutch
German is the default in Germany, Austria and Switzerland, and an additional language in Luxembourg. Italian is Italy's, and an additional language in Switzerland. Dutch is the Netherlands', and an additional language in Belgium and Suriname. Switzerland supports four listings: German, English (U.K.), French and Italian. Belgium has English (U.K.) as its default, then Dutch and French.
Nordic languages
Swedish is the only Nordic language that's a default, in Sweden, with English (U.K.) as an additional one. In Denmark, Norway and Finland, it's the other way around: English (U.K.) as the default, then Danish, Norwegian or Finnish as an additional language.
Central and Eastern Europe, Greece, Turkey
In Poland, Czechia, Slovakia, Slovenia, Hungary, Romania, Croatia, Greece and Turkey, the default language is English (U.K.). The country's language is supported as an additional one: Polish, Czech, Slovak, Slovenian, Hungarian, Romanian, Croatian, Greek, Turkish. Croatian is also listed in Bosnia and Herzegovina, Montenegro and Serbia, and Greek and Turkish in Cyprus. In these countries, your English (U.K.) listing isn't a fallback: it's the storefront's default language.
Russian and Ukrainian
Russian is the default language of Russia, which also supports English (U.K.) and Ukrainian. Ukraine has English (U.K.) as its default, then Russian and Ukrainian. Russian is also listed in the United States.
Japanese, Korean, Chinese
Japanese is Japan's default language, with English (US) as an additional one. Korean is South Korea's, and an additional language in the United States. Chinese (Simplified) is the default in mainland China, and an additional language in Singapore and the United States. In the mainland China row, Apple writes it as Simplified Chinese. Chinese (Traditional) is the default in Taiwan, Hong Kong and Macao, and an additional language in the United States.
Southeast Asia
In Vietnam, Thailand, Indonesia and Malaysia, English (U.K.) is the default language. Vietnamese, Thai, Indonesian or Malay is supported as an additional one. Vietnamese is also listed in the United States. In Singapore, English (U.K.) is the default, with Chinese (Simplified) as an additional language.
Arabic and Hebrew
Arabic isn't the default language of any country. It's supported as an additional language in 17 countries: Algeria, Saudi Arabia, Bahrain, Egypt, United Arab Emirates, United States, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Mauritania, Oman, Qatar, Tunisia and Yemen. Outside the United States, these storefronts all have English (U.K.) as their default. Hebrew is only listed in Israel, alongside English (U.K.).
Languages of India
India has English (U.K.) as its default and 11 additional languages: Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu and Urdu. Urdu is also listed in Pakistan. Ten of these eleven languages arrived on March 31, 2026.
Your keywords are searchable wherever the language is supported
This is the sentence the whole method rests on, and it comes from Apple, in its localization help:
"Users can search for your app using localized keywords in all countries or regions where the App Store supports French."
In other words, the keywords in your French listing are searchable in every country where the App Store supports French. Apple writes this about French, in its example, and nothing on the page limits the rule to that language. Read alongside the table, that's 32 storefronts, the United States included. The words in your Spanish (Mexico) listing are searchable in 19 storefronts, including the United States. ASO tool makers call this cross-localization and often present it as an observation. Apple wrote it down.
Take the United States. The table lists ten listing languages there. So an app targeting that country can be found there with the words from its English (US) listing, but also from its Spanish (Mexico), Chinese (Simplified) or French listings.
Hence the advice you'll read in most ASO tool guides: in an additional listing, don't repeat words already in the default listing for the same country. Use the space for other words with the same intent. I follow it, with three limits.
- The Apple pages cited here don't say a default language weighs more than an additional one in rankings. They don't say the opposite either. Nobody can claim it based on these sources.
- A listing is read by humans first. In Mexico, your Spanish (Mexico) listing is the one a customer with an iPhone set to Spanish sees. If you stuff it with English words, that's where it can lose downloads.
- Measure country by country. A ranking is read in the storefront in question, not in yours. The method is in tracking your app's ranking.
Every language you add also goes through review with the rest of the listing. A prohibited mention in a single language can be enough for a rejection, as the guide to guideline 2.3.10 explains.
Before adding a language: the checklist
- Find the storefronts that support it in the table, as default or additional. A language listed in a single country, like Catalan, only gives you searchable keywords in Spain.
- Check which listings are already read there. In Belgium, French and Dutch are supported on top of English (U.K.). In Switzerland, German, French, Italian and English (U.K.) share the storefront.
- Write a real English (U.K.) listing if you target a storefront where it's the default: a big chunk of Europe, Southeast Asia, the Middle East, India. Even if your primary language is English (US).
- Don't duplicate words already in another listing read in the same place.
- Plan your screenshots. When you add a language, Apple copies the screenshots and fields from your primary language, except the description and keywords. The formats are in App Store screenshot sizes.
- Take care of your primary language. It's the one shown in countries where none of your listings match.
- Add the language when the app's status is editable. Apple only lets you manage languages in that case.
To see what a listing rewritten in several languages looks like on a real app, read the TradaZen case study.
How I pulled this table
Checked on October 27, 2026. I downloaded the HTML of the App Store localizations page, then a script read its 175 rows one by one. I didn't use an automatic summary: in a first attempt, a summary of the page got Poland and Turkey wrong.
The counts are mine, made from this table: 135 countries with English (U.K.) as default, 172 that list it, 32 that support French, 17 Arabic, 19 Mexican Spanish.
Country names are translated, languages keep Apple's labels. Apple writes Simplified Chinese in the mainland China row and Chinese (Simplified) elsewhere: I counted them as one language. Likewise, the language list writes English (U.S.) and the table English (US). Limits: the page isn't dated, Apple can change it, and it says nothing about each language's weight in rankings. Re-read it before deciding on a language.
Frequently asked questions
Which language does the App Store use in each country?
Each country has a default language, published by Apple on the App Store localizations page. English (U.K.) is the default in 135 of 175 countries. France has French, Germany German, Japan Japanese and the United States English (US).
Is my French listing read in the United States?
Yes. The United States supports French in addition to English (US), and Apple writes that a French listing's keywords are searchable in every country where the App Store supports French.
Do I need an English (U.K.) listing if I already have an English (US) one?
If you target countries other than the United States, Japan and Canada, yes. English (U.K.) is listed in 172 of 175 storefronts, English (US) in only two.
How many languages does App Store Connect accept?
50 listing languages since March 31, 2026, including 11 added that day, mostly for India.
What happens if I don't have a listing in a country's language?
According to Apple, the next most relevant listing is shown, otherwise your primary language. Apple doesn't specify how it picks the most relevant one.
Does the United Kingdom also read Australian English?
According to Apple's table, no. The United Kingdom has English (U.K.) as its default and no additional language.
Which primary language should I choose in App Store Connect?
The one you want to show in countries where no other listing matches. You can change it later, if the language has already been added and approved in a previous version, screenshots included.
Sources
- App Store localizations, App Store Connect help: the 50 languages and the table of 175 countries.
- Localize app information, App Store Connect help: display, search, adding, removing and changing the primary language.
- App Store expands support to 11 new languages, Apple Developer News, March 31, 2026.
Get your listing ready for every storefront
The ASO Kit brings together my keyword method, listing templates and the skill that translates your App Store listing into 30 languages, then sends it to App Store Connect. For the full listing method (title, subtitle, keywords and screenshots), read the App Store ASO page.
Getting ready for your first submission? The free diagnostic tells you what's left to do and sends you my Apple anti-rejection checklist.
